beemerbenzorbob

(please note this is only in the context of advertising and who it is being properly represented by in relation to culture. All other hate on capitalism etc, keep it pushing) 

Graff artist like to  talk all the time about going “all city” and “getting up”, with good reason too. Who wouldn’t want to see their work all around their neighborhoods and randomly hear that convo next to them in the coffee shop about who put up the piece on 12th and market? 

Growing up on 32nd and Commercial naturally you respect it, admire it, and resent anyone against it. Its damn near impossible to not watch Style Wars and not want to be that dude. 

Yet why shouldn’t one ask for more? Why can’t one that lives in a globalized society strung on capitalism bring that same cultural pull into mainstream America. Instead of letting some tasteless “creative director” pull of a campaign to get the “urban demographic” and have pointless meetings where they get paid that have countless boards pointing at thisas a reference point to how a print ad should look. 
Well point blank.. Its not a good look.

And I’m not talking about not being a good look for those agencies that win the account and get that print ad and tv spot in every home.

Its not a good look for us, this generation.

This generation, that be all “smH at ppl these day” on twitter but aren’t doing a thing about it, but go out and call themselves creative directors for their t-shirts they “sell”. 

Yet we have too much pride and lack the vision to get on their level

fuck that.

Be your art, be your culture, and sell it. There is no pride and saying you were the first one to do it if someone else is pimping it out for you and reaping your profits.  

And this is coming from someone that isn’t even all the way there yet, I still got another quarter of school, another internship, and more months of studying and apprenticing from the real agencies that are selling our culture. 

But I can taste it. 
(lokey pause) 

I love the idea of going all city, I love it so much I want to go all country, all western hemisphere, have a concept that gets on the billboard, represents the culture properly, and make a nice penny off of it in the process. 

I’m not mad at the other life, I respect it, and have a certain admiration for it, but I’m about This life. 

Until then. 

fml. 

not in like a malnutrition animal sense.. but more in a urban advertising kinda swag. 

Guerilla more than any other medium requires you to acknowledge context. You also have the possibility of 2 way conversation with the consumer as well, which can make for a kick ass user experience. 

good shit. 

In a nutshell. 

Meet Stephen, 
(wiki) 

Stephen Gammell (b. February 10, 1943) is an American illustrator of children’s books.^[1] His awards include the Caldecott Medal.^[2]

Stephen Gammell grew up in Iowa. His father, an art editor for a major magazine, brought home periodicals that gave Stephen early artistic inspiration. His parents also supplied him with lots of pencils, paper, and encouragement. He is self-taught.

He started his career with commercial freelance work, but became interested in children’s book illustration. His first book, A Nutty Business, was published in 1973. Since then, he has illustrated over fifty titles. 

He is particularly well-known for the surreal, unsettling illustrations he provided for Alvin Schwartz’s Scary Stories to Tell in the Dark series of horror short stories, still a favorite in adolescent fiction.

Stephen and his wife, Linda, a photographer, live in St. Paul, Minnesota. ^[3] He works daily in his studio, located over a restaurant.
Combine this with IT the movie before I turned 4 years old, and you wonder why I turned out this way. 

The good folks at google have married the stubborn couple that need each other, but have too much pride to admit it. Digital advertising is 18 years old, seemingly maturing into a young adult who will be around for a long time. Young, attractive, with a bright mind, but stubborn of its own personal identity, thinking it can survive independently without the backing of any messaging. 

Then you have our good friend, traditional advertising, believing print is the solution, and that creativity within the context of an ad can win over any consumer. Somewhat similar to our previous friend mentioned, she comes with a strong hint of stubbornness. Believing social media is a waste of clients money (can be true) and the agencies time (if you have time to make it, make it wonderful, tho) 

The Googles set them up on a blind date, resulting in the one Elimidate episode that actually didn’t make you hate television, and low key want to get into a relationship that held similar qualities. 

Horrible metaphors aside, Google reinvented a classic campaign from Coca-Cola, “Id like to buy the world a coke” brought in the OGTRIPLEOG Art Director Harvey Gabor to consult with, and introduce him to todays world. All while trying to get him aquatinted with what an iPad means, to trying to get his insight that helped them create his campaign in today’s age. 

Fucking rad, man. 

Here’s the intro: http://www.youtube.com/watch?v=vPDnZoJiwA4&feature=player_embedded#!

And the Coke campaign itself: http://www.projectrebrief.com/coke/#page=overview

So recently I caught 50 on shade 45 repping his charity energy drink vitamin water Street King and was just amazed at the mans monetary palette. It was nice to see someone just expand from his original vision to something  that’s so global..

So me being the goofy advertising/rapper enthusiast I wanted to make a list of 5 endorsements that make sense (sense is pushing it.. mainly to make fun of white folk, I will take any opportunity to do such)

So starting off.

1. x

I mean.. Who represent the making of the American Dream gone bad worse then Dame Dash and Groupon.. 

With this I’m talking pre CreativeControl hipster/coolGuy/iOnlyDateWhiteChicksNow Dame Dash, the one that would ride or die for Jay while Hov is already thinking of his compensation package.. Imagine the conversation of Dame Dash with investors as the price dips even more.. Youtube vids galore. 

BEST CASE SCENARIO= Say a year ago Dame Hustles screams real loud at his employees and they have estimates at opening at $30 dollars a share, dame is the man, shits on rapper folks, talks about his Basquiat’s (Liking Basquiat for rappers is kind of like saying they are hipsters on the low, but its the easiest way for them to say it while still pricing folks out.. like “I fucks with Basquiat.. super tough” = “I’m really looking to get white kids from Columbia to buy my shit by saying that, please don’t torrent.. please go to my show”) and generally wins in ways that Jay wouldn’t let him. 
BUT

They let him off the team right before they open, and once again Dame takes the L before everyone takes a piece of the pie.

WORST CASE SCENARIO.

Groupon stays exactly how it is right now.. Dame keeps screaming.. Dame gets hit with mad lawsuits for being to “ethnic” around white folks employees. 

Made. In. Heaven.  

x

2.B.O.B and skittles. 

Yes, this connection was simply made because Bob’s cover art for his latest single reminds me of Skittles. 
Yes the purple Skittle sucks and I will appear as though I’m the nice guy and offer you some, but you mysteriously will only have 4 purple Skittles in your hand. Coincidence, I think not.   

On a serious note bravo for Bobs work with Adidas, back when I started off school with advertising this was the kind of campaign I wanted to do, from back in the day http://www.youtube.com/watch?v=nNJFSJ0Kz0w&feature=related 

shit still goes. It was hipster before hipster was properly identified.. awesome. 

3.x

Mos Def and Coffee Bean

Truth is, Mos can connect with any brand that white folk love and generally be praised, because white folk loooooove em some Mos. He just screams “authenticity” and “cool” that they can’t really articulate, but judging by his child support numbers, they love that shit. And imagine the chuckles amongst white chicks when they’re with their “girlfriends” and order “dark roast” after looking at a Mos poster as they giggle amongst themselves..

They will

eat.

that.

shit.

up. 

.. and then pour some white cream in that coffe and commence to chuckle again. #WPP (white people problems) **me realizing how racist this blog is. ***High five.

4.x

This works primarily for 3 reasons. 

1. Common proved white America can digest him properly after Gap. Clean cut, well spoken cat that doesn’t get in trouble. He can do the MJ cool guy approach where white folk gush at him and he just sits back, kind of laughs, and generally just looks chill as fuck. Commercial over. Also it will erase the general idea that Common used to dress like this. 

2. Common x Charlie Sheen Collabo. 

Remember the MJ x Charlie Sheen joints? didn’t go to bad, because MJ has his own dirty, so the juxtaposition of them both looking like “nice” people when in fact they done their fair share of shit was kind of funny. 

But how would that work with Common, the actually well natured guy?? Are we gonna get a Charlie Sheen interlude shoutout in “The Believer” preaching? shit can get awkward, and I can’t wait to see it. 

3. 

The Common x Hanes collabo happens coincidentally because of the MJ x Hitler Collabo. Not all collabo’s work folks, remember when rogue status hooked up with your favorite brand?? ya.. 

5.x

Anti Depressants x Kendrick Lamar. 

The partnership goes hand in hand.

Imagine.. 

*section 80 intro music drops in.. a kid is walking down the street.. and once the voice goes over how depressing it is for 80s Reagan babies.. 

BAM

The Zoloft logo. Kendrick fans stop smoking weed, and just get wired up on that shit. 
Corporate world wins.  And those same kids complain about the illuminati.. 

awesome. 

That’s this years list of endorsements that should of happened yesterday.. here are the ones that didn’t quite make the cut. 

Wale = himself. Being the slick talking streetwear smart cat with a conscious (yet still progressive, and not pigeonholing himself in the mickey factz, charles hamilton category) seemed so long ago, its like when the kid leaves to college and threw all his blackstar records away and gets in the frat that just fucks with LMFAO and Party rock.. no identity, no credibility.. #ambition hashtags only go so far. 

Jay Electronica = ANYTHING BUT MOUNTAIN DEW CODE RED. *I would have loved to see that marketing meeting.. 

Jay Elect: ” So this gonna develop some space for the gods right?? We still get the Badu 

Farrakhan cameo right??! Color palett still red green and black??!

Advertising exec = “Um, yea.. its just gonna be on okayplayer” 

*DEAD*

Sent me complaints, praise, and more complaints with a comment. 

With that being said, this post was dedicated to this shitty jpeg 

of the Nas x AZ x Sprite collabo in the 90s.  Thank you Reginald Jolley (google him)